WHY WE CONSUME
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Why We Consume 
Exploring the biology, psychology, and sociology behind our consumption habits.
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Dr. Steve Shaw, marketing researcher at Wharton, offers unique perspectives on the ecological, emotional, and experiential facets of consumer behavior by studying the influence and impact of emerging data and technologies.
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"I'm not just selling a doll. I'm selling an experience, a lifestyle, a dream."
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Edward Scissorhands (1990)